RESEARCH AFICIONADO, DATA SLEUTH

RESUME

 

Experienced Senior UX Researcher specializing in leading both generative and evaluative research initiatives. Expertise in qualitative and quantitative research methods, including user interviews, usability testing, surveys, contextual inquiry, and more. By collaborating with cross-functional teams I integrate insights into the design process using a data-driven approach, ensuring the creation of user-centered products. I am dedicated to mentoring teams, facilitating stakeholder engagement, and ensuring that research findings directly contribute to optimizing user experiences.


HP | DIGITAL EXPERIENCES AND TOUCHPOINTS

SENIOR USER EXPERIENCE RESEARCHER 

3/2021 – 11/2024

Successfully integrated UX research into the digital design process by fostering strong cross-functional relationships, leading to the development of user-centered solutions that significantly improved project outcomes and user satisfaction.

  • Led generative and evaluative research efforts, including participant coordination and research planning

  • Educated teams on best UX practices and emphasized the power of—and need for—storytelling when delivering key user insights and needs

  • Managed and facilitated a variety of qualitative studies, including unmoderated and moderated remote research, in-person lab studies, click tests, surveys, tree tests, card sorts, interviews, walkthroughs, and prototype testing

  • Collaborated with strategy and design partners to create journey maps, user archetypes, and other key deliverables conveying the customer’s experience

  • Mentored colleagues on workshop facilitation and developing strategic partnerships with stakeholders to drive user-centered decision making and solutions


AT&T | DESIGN TECHNOLOGY

UX RESEARCHER

8/2018 – 2/2021

Orchestrated generative and evaluative UX research, including user interviews, contextual inquiry, benchmarking, and ethnographic studies.

  • Performed generative research utilizing user interviews, contextual inquiry, research audits (of multiple projects and teams)

  • Facilitated workshops with users, clients, stakeholders, and subject matter experts to gather data and create detailed journey maps

  • Created guides including how to perform user interviews and utilize user archetypes to be used as reference across the business, empowering teams to be self-reliant

  • Directed ethnographic research, including participant coordination, research plans, and educating teammates on best practices

  • Completed evaluative research and benchmarking using remote moderated and unmoderated testing, interviews, surveys, and use of the System Usability Scale


CUBIC | INTIFIC

UX RESEARCHER

3/2017 – 8/2018

Advanced the organization's UX maturity, evolving from simple usability testing to ethnographic methodologies, and fully integrated UX research into an agile framework.

  • Successfully implemented UX Research into an agile landscape and worked with teammates to determine how to best implement UX research as a resource

  • Facilitated usability testing and user research remotely and in person, including international and national travel

  • Utilized guerrilla ethnographic and contextual inquiry research methods with users

  • Cultivated relationships with subject matter experts to gain buy-in and access to niche users

  • Performed rapid analysis and synthesis to produce deliverables for stakeholders


THERESA NEIL STRATEGY + DESIGN

GRADUATE UX RESEARCH INTERN

8/2016 – 12/2016

  • Performed stakeholder and user interviews, remotely and in-person

  • Created affinity diagrams and empathy maps in preparation of the creation of personas

  • Analyzed data from 60 group interviews for themes and insights to inform user scenarios for existing software

  • Prioritized user needs to create a feature list for a yet-to-be created MVP

  • Sourced competitors for competitive analysis in niche markets


SPRINGBOX

GRADUATE UX + CONTENT STRATEGY INTERN

6/2016 – 8/2016

  • Facilitated user testing on website redesign, serving as a baseline for future benchmarking

  • Designed website wireframes with a focus on content strategy and information architecture

  • Created and utilized heuristic guidelines to audit client and competitor websites

  • Performed competitive analysis on website design, content, and layout to glean insights for clients


EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN

Master of Science in Information Studies (MSIS)

SUNY PURCHASE COLLEGE

Bachelor of arts in Philosophy (BA)

SKILLS + TOOLS

Communication + Teambuilding • Ethnography + Contextual Inquiry • Moderated + Unmoderated Testing • Stakeholder Relationship Building • Wireframing + Prototyping • Workshop Facilitation • Figma • Miro • SurveyMonkey • UserTesting • UserZoom