CONTACT:
EMILY KOBROFF
I'm a New Yorker, born and raised. Now I'm a UX researcher based in Austin, TX.
I completed my master’s degree in Information Studies in 2016 with a focus on usability and UX at the University of Texas at Austin’s iSchool. As a user researcher I bring an eagerness to learn and an inclination for curiosity, keeping empathy for users and my team members at the forefront.
User research excites me; organizing information, whether through information architecture or designing the most usable layout of an interface, is my passion. Before attending the iSchool I worked in market research. The opportunity to sleuth and collect data ultimately shaped my career trajectory; I knew I wanted to further pursue research, data, and user experience. The work I’ve done since has been focused on learning about end users (business and consumer) and their needs, utilizing data to understand how to best serve them.
I have honed my research and design skills by utilizing a multitude of research techniques and making the most out of my desire for efficiency and perfection. I’ve created wireframes and prototypes for designs rooted in user testing and gained valuable experience working with multiple departments, actual clients, and actual developers. While my focus is no longer in prototype creation, I apply that knowledge to make my testing as efficient as possible.
When I’m not performing user research or designing wireframes you can find me hosting a bi-monthly UX Research happy hour for Austinites and central Texans, pulling plastic at Austin Bouldering Project, feeding a colony of feral cats, or maintaing over a hundred open tabs in my browser.